AS SEEN IN
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reimagine | repurpose | rearchitect
R3° Concept: REIMAGINE ways to use you wardrobe pieces | REPURPOSE your garments for alternative use | REARCHITECT your living blueprint to drive a sustainable lifestyle
experience desert season
discover curated menswear which intertwines desert life with modern edge to create a mix that is tough and refined
ss24
reimagine the possibilities with your scarf
a storied capsule
the desert reinterpreted is an unexpected story of art
r
3
o
reimagine | repurpose | rearchitect
Redefine your scarf
Discover the RTW-M SS24 Carnival Collection
THE SALT CROSSING (DESERT SEASON)
The SS24 Collection is themed “The Salt Crossing (Desert Season)”
S.A.L.T. is being interpreted as an acronym. It means STRONGER. AFTER. LIVING. TODAY
The diagram on the back of the dress is the alchemist symbol for salt. Ancient alchemists valued salt as a crucial element in alchemical processes and its symbol was a circle containing a horizontal line through its diameter
RTW-M (READY TO WEAR - MONDAY)
For Carnival Monday the band is portraying the Desert Lily
UNDERSTANDING THE RTW-M:
The Desert Lily is an adaptive flower that is able to thrive in harsh environments. It symbolizes excellence and overcoming challenges
Desert Lilies grow on dry, sandy flats and washes in the Sonoran and eastern Mojave Desert. Over time they have adapted to a desert environment, staying below ground in dry years and shooting up from a bulb when conditions are favorable
